Cold Calling Is Not Enough. Here’s What Top Sales Teams Are Doing Instead

Cold Calling Isn't Dead—But It's Definitely Not Enough.

Yes, some reps still close with a cold call.

But the best sales teams in 2025? They’re not just dialing numbers. They’re building omnichannel, systemized outbound engines that hit prospects from every angle—without relying on brute force.

If your sales strategy still depends on reps cold-calling their way to quota, you're not just behind—you're burning money and momentum.

The New Playbook: Multi-Channel, Tech-Enabled, Team-Driven

Here’s what the most effective outbound teams are doing now:

• Using LinkedIn for targeted, relationship-first outreach

• Automating repetitive tasks with smart tools

• Plugging in offshore SDRs to scale activity without scaling costs

This isn't about working harder. It’s about building systems that compound.

1. LinkedIn Is the New Cold Call

Your prospects are already on LinkedIn.

They’re engaging, posting, and checking DMs—every single day.

Top sales teams are using this to their advantage by:

• Sending connection-first, pitch-later messages

• Personalizing based on role, activity, or mutual connections

• Leveraging tools like Waalaxy, Skylead, or LinkedIn Sales Navigator for efficient outreach

💡 Pro Tip: Most deals start with a conversation. LinkedIn gives you the context to start smart and build trust fast.

2. Automation Tools Are the Sales Rep's Best Friend

Modern outbound is a game of smart systems—not spam.

Tools like:

• Apollo – For enriched lead data + cold email sequencing

• Lemlist – For warm email outreach with personalization

• Clay – For automating prospect research and multi-source enrichment

• HubSpot or Close – For managing pipelines and triggering task reminders

…are now standard in every modern rep’s toolkit.

The best teams automate 80% of grunt work—so reps can focus on high-leverage convos that convert.

3. Offshore SDRs = Outbound Volume Without Burnout

You don’t need to burn $8K/month on a local BDR to send emails and book calls.

With Globali, you can hire top 1% offshore SDRs and sales assistants who:

• Manage CRM entries

• Handle email + LinkedIn prospecting

• Qualify leads and pre-book meetings

• Follow up on every inbound and no-show

🧠 They’re trained. AI-vetted. And fully onboarded into your sales stack in 48 hours.

Globali clients save 70%+ on outbound headcount—without sacrificing output or quality.

Real-World Example: How One Agency 4X’d Their Sales Pipeline Without Hiring Locally

A U.S.-based marketing agency was stuck at 8 discovery calls per month—with one in-house rep and a long list of leads collecting dust.

After plugging in two Globali SDRs trained in LinkedIn + email outreach:

✅ 38 qualified appointments in 30 days

✅ 4X more pipeline with the same CRM

✅ $25K/month saved in local hiring costs

The best part? Their internal closer now spends 90% of time on calls—not CRM busywork.

Ready to Upgrade Your Outbound Engine?

If you’re still relying on cold calling alone, you’re not selling—you’re surviving.

Let Globali help you build a modern outbound team that runs 24/7, across channels, without bloated salaries or burnout.

→ Book a Free Strategy Call

We’ll help you build a lean, global outbound system in under 30 minutes.