Who Not How: The Delegation Framework That Helps Founders Escape the Grind

If you’re asking “How do I do this?”—you’re already wasting time.

Founders don’t burn out from the big stuff.
They burn out from the pile-up of everything else:

• Sending contracts

• Reviewing graphics

• Fixing calendar issues

• Posting content

• Following up with cold leads

• Running reports

• Answering “quick” team questions

It’s death by 1,000 tabs.

And here’s the truth: It doesn’t scale.

That’s why smart founders use a mental switch we teach every Globali client:
Stop asking How can I do this?
Start asking: “Who can do this for me?”

This is the core of the Who Not How framework—and it’s how you go from operator to CEO.

What Is “Who Not How”?

Coined by Dan Sullivan, Who Not How is a mindset (and system) that transforms how founders grow businesses.

• “How do I build a website?” becomes → “Who can build it for me?”

• “How do I run weekly client reports?” becomes → “Who owns reporting so I never touch it?”

• “How do I start posting on LinkedIn?” becomes → “Who can write, schedule, and manage this for me?”

It’s about delegating outcomes, not just tasks.

You don’t scale by becoming better at everything. You scale by surrounding yourself with people who already are.

Where Founders Get Stuck (and Why It’s Not Their Fault)

Most founders hit a wall when:

• They hire freelancers with no systems

• They can’t afford full-time local hires

• They try to delegate but end up reviewing everything anyway

The gap isn’t effort—it’s structure.

That’s why our version of “Who Not How” is powered by offshore teams + proven playbooks.

Our Framework: The 3 Layers of Smart Delegation

1. Low-Leverage → Offload Immediately

Tasks you should never do again
Examples: Inbox sorting, calendar wrangling, lead list cleanup
Who: Offshore Executive Assistant, Admin VA

2. Mid-Leverage → Systemize + Delegate

Tasks you know how to do, but shouldn’t be doing anymore
Examples: Social media scheduling, report building, project tracking
Who: Marketing VA, Client Success Assistant, Ops Coordinator

3. High-Leverage → Own with Support

Tasks only you can do—but faster with prep + context
Examples: Sales calls, strategic decisions, content creation
Who: SDR Assistant, Creative VA, Meeting Prep Support

You focus on leading, not loading.

Real Results: What Happens When Founders Delegate Smart

💥 A real estate agent scaled from 3 to 10 closings/month by offloading transaction coordination + lead follow-up
💥 A media agency cut delivery time in half with offshore project assistants and a creative VA
💥 A SaaS founder reclaimed 12+ hours a week by handing off email, scheduling, and CRM updates

Each one had the same turning point:
They stopped asking “How do I fix this?”
And asked “Who can own this for me?”

Who to Hire First (Based on Where You’re Stuck)

Not sure where to begin? Start by matching your bottleneck with the role built to solve it:

• If your inbox, meetings, and calendar are out of control:
  Start with an Executive Virtual Assistant. They’ll handle emails, schedule management, reminders, and keep your day structured.

• If you’re dropping balls on client delivery or updates:
  Bring in a Client Success VA to manage check-ins, progress reports, task tracking, and client communication.

• If follow-ups are inconsistent or nonexistent:
  Add a Remote SDR or ISA to re-engage cold leads, handle outreach sequences, and keep your pipeline warm.

• If your content is inconsistent (or non-existent):
  Hire a Creative VA to repurpose content, schedule posts, design assets, and keep your brand active online.

• If you’re overwhelmed managing tasks or projects:
  Plug in an Operations Assistant to build your workflows, update your project tools, and move work forward daily.

👉 These roles don’t just lighten your load—they unlock the time and mental clarity needed to actually grow your business.

Escape the Grind—One “Who” at a Time

Every hour you spend Googling the “how” is an hour you’re not building your vision.

Your business doesn’t need more hustle.
It needs fewer decisions, better support, and the right Whos in the right seats.

The grind ends when you choose leverage over labor.

→ Ready to delegate like a CEO? Book a Free Strategy Call with Globali
We’ll help you map your grind, identify your first Whos, and plug in a remote team so you can scale without breaking.